New Post #8

In today this Newsletter

1. The Social Media Space

2. Nigerians Representing Foreign Countries in International Competitions

3. Trending…..

4. Don’t Kill Yourself!

5. As Seen ONLINE

6. Where the Job at….

I recently started a course on Coursera on social media marketing and I am currently on social media Management Module. After a week on this module, I have come to realize that the social media space is different ball game entirely than what I thought it was. I have been made to understand that managing a personal account is different from managing a company, a brand or NGO social media presence. When it comes to personal account there is almost no rules or policy guiding what can be shared online which is the case of twitter users, many users post randomly stupid contents all in the name of engagements, Wetin Owo Elon Musk go cause ehnn. But in the case of A Business account, there are steps, policy, rules and trends to look out for and conversations to avoid in the social media space.

I have also come to the conclusion that a lot of social media so called influencers are only good in maximizing engagement for their personal accounts and can’t replicate that same energy with business accounts. So poor.

For knowledge sake, I decide to come up with an article that shows the difference between personal and professional social media management.

The Great Divide: Personal vs. Professional Social Media Management

In today's digital age, social media has become an essential tool for both individuals and businesses. While managing a personal social media account may seem similar to managing a company or business social media presence, there are significant differences between the two. In this article, we'll explore the key distinctions and why understanding these differences is crucial for effective social media management.

Personal Social Media Account:

• Focus: Self-expression, networking, and personal branding

• Content: Informal, conversational, and often spontaneous

• Audience: Friends, family, and acquaintances

• Goals: Build relationships, share experiences, and stay connected

• Tone: Authentic, casual, and sometimes humorous

Company or Business Social Media Presence:

• Focus: Brand awareness, customer engagement, and marketing

• Content: Professional, strategic, and curated

• Audience: Customers, clients, investors, and industry partners

• Goals: Drive sales, generate leads, and build brand reputation

• Tone: Professional, informative, and consistent with brand voice

Key Differences:

1. Purpose: Personal accounts focus on self-expression, while business accounts focus on achieving specific marketing objectives.

2. Content Strategy: Personal accounts often feature spontaneous posts, while business accounts require a planned content calendar.

3. Tone and Voice: Personal accounts can be casual and humorous, while business accounts must maintain a professional tone.

4. Audience Engagement: Personal accounts focus on building relationships, while business accounts aim to drive sales and customer engagement.

5. Metrics and Analytics: Business accounts require tracking engagement metrics and adjusting strategies accordingly, while personal accounts may not need such formal analysis.

Conclusion:

If you're interested in becoming a social media manager, focus on developing these skills and building a strong portfolio that showcases your expertise, rather than solely focusing on growing your personal following.

Managing a personal social media account and a company or business social media presence require different approaches, strategies, and mindsets. Understanding these differences is essential for effective social media management, whether you're an individual or a business. By recognizing the unique goals, content strategies, and audience engagement techniques for each, you can optimize your social media presence and achieve your desired outcomes.

Nigerians Representing Foreign Countries in International Competitions

Nigeria, a country with a rich cultural heritage and a plethora of talented individuals, has witnessed a growing trend of its indigenes representing foreign countries in various sports. This phenomenon has raised eyebrows and sparked conversations about national identity, loyalty, and the state of sports development in Nigeria.

In this current Olympic games, the number of athletes who are Nigerians or have a Nigerian background are much. and surprisingly they are not even representing Nigeria in the Olympic games.

Reasons for this Trend

• Lack of opportunities: Many Nigerian athletes face limited opportunities, inadequate facilities, and insufficient support from the government and sports authorities, leading them to seek greener pastures abroad.

• Better resources and infrastructure: Foreign countries often provide superior training facilities, coaching, and financial support, making it easier for athletes to excel and achieve their goals.

• Dual citizenship: Some Nigerian athletes hold dual citizenship, allowing them to represent their adopted countries and access better opportunities.

• Corruption: it is no surprise, the amount of corruption in the Nigeria sport federation. there have been several cases of athletes complaining about the corruption in Nigeria sport federation, leaving them with no other choice than to avoid representing Nigeria or perhaps represent other countries.

Examples:

• Ezinne Okparaebo : A sprinter competing for Norway. Born in Nigeria. she has been one of Norway top sprinters for years and continues to make her mark on the international stage

• Yemisi Ogunleye: she is currently a German shot putter. she won gold medal in the shot put at the 2024 Paris Olympic with 20.00 meters in the last. she is another Nigerian representing a foreign country in the big stage. and mind you, Nigerian athletes representing Nigeria are yet to win a medal in this Olympic games.

  The list will only keep growing year after year, if Nigeria as a country continues to fail its athletes.

Implications:

• Loss of talent: Nigeria misses out on the opportunity to showcase its talented athletes on the global stage.

• National pride: The trend raises questions about national identity and loyalty, with some viewing it as a betrayal.

• Sports development: The exodus of athletes highlights the need for improved sports infrastructure and support in Nigeria.

Conclusion:

The representation of foreign countries by Nigerian indigenes in sports is a complex issue, driven by a mix of factors. While it brings individual success, it also underscores the need for Nigeria to invest in its sports sector, providing opportunities and support for its talented athletes to thrive and represent their country of origin with pride.

Trending…..

• With the #EndBadGovernance Protest Coming to a stop in most places around the country, some few places are still very much active in the protest, especially the northern part of the country. So we decided to bring you some major highlights from this week #EndBadGovernance Protest around the few places in the country.

  Here are the major highlights from the #EndBadGovernance protest in Nigeria this week:

  - Protest Turned Violent: The protest turned violent after security forces attempted to quell the demonstrations, resulting in several deaths and injuries.

  - Casualties and Arrests: At least 21 protesters were killed, and over 1,100 were arrested by police on the first day of this week protests. Additionally, 175 people were injured.

  - Curfews Imposed: Curfews were imposed in several states, including Kano, Kaduna, and Borno, due to violence but were defied by the protesters.

  - Russian Flags Waved: Protesters in Kano State waved Russian flags, calling for President Vladimir Putin's intervention and showing discontent with President Tinubu's administration.

  - Dialogue Offered: Federal Capital Territory Minister Nyesom Wike said the Nigerian government was ready for dialogue, and President Bola Tinubu addressed the protests, acknowledging the public's pain and frustration and urging protesters to suspend further action to allow for dialogue.

  - Protests Continue: Despite the government's efforts to quell the protests, demonstrations continued in various parts of the country, with protesters demanding an end to bad governance and economic hardship.

  Hopefully, The protest stops this week and we can all start the new week on Good and Peaceful Note.

Don’t Kill Yourself!

How to enjoy the weekend:

• Watch This: “Those About To Die”. Within the spectacular, complex and corrupt world of gladiatorial sports in Ancient Rome, follows an ensemble of diverse characters across the many layers of roman society where sports, politics and business intersect and collide.

• Listen to This: “Lungu Boy”. This is a newly released music album by Asake. The album showcases Asake’s artistic range, challenging the idea that his music is limited to one genre. The album features international collaborations with prominent artists like Wizkid, Travis Scott, Stormzy, Central cee and Brazilian singer-songwriter Ludmilla. Na The New Vibes in Town. U sef JAM AM 

• Chow Here: “JAMSKI“. This is a Jamaican restaurant in the middle of Lagos. They have vegan dishes, has outdoor sitting and also has kids menu. it delicious mouth watering dishes is mixed with Jamaican aesthetics that makes the place look lovely. It is located at 8a Ologun Agbaje Street, Victoria Island, Lagos. You should try them out!

• Read This: “The Famished Road” by Ben Okri. The story revolves around Azaro, a spirit-child who is born with the ability to see and communicate with the spirit world. Azaro lives in an unnamed Nigerian city with his parents, Mum and Dad, who struggle to make ends meet. Azaro's journey is intertwined with the lives of those around him, including his family, friends, and the enigmatic Madam Koto, who runs a local bar. Read this and you will enjoy it!

As seen ONLINE

• Shanty Town: Ini Edo suffers defeat as Filmmaker Chinenye Nworah wins Ownership legal Battle. Read More

• 570bn Hardship Grant: FG didn’t give any state money, Makinde counters Tinubu. Read More

• Alleged 57.4bn Fraud: Kano Govt files fresh charge against Ganduje, and Three Others. Read More

• Dangote Refinery: The need for forthright regulators and impartial tourists, By Bosun Adetiloye. Read More

• Alleged Rape: Detained director released on bail in Lagos.

  Read More

• Oladips Accuses Wizkid of Intellectual Theft on Asake’s Song, Boldly Calls Him Out, Fans React. Read More

where the job at …..

• Chi Farms Graduate Trainee Programme 2025. Apply Here

• Logistics Manager Needed at Fast Growing Company. Apply Here

• Graphics Designer at Supra Comunty. Apply Here

• Sales Officer at Rosaborn Financial Service Limited. Apply Here

• Data Analyst at Lumos Nigeria. Apply Here

• Social Media Manager needed at GreyParrot Media LTD. Apply Here

• WIGWE University is Hiring for Multiple Positions. Apply Here

• Sales Associate at Ky Avalir Nigeria Limited. Apply Here

• HR Assistant needed at UpperCrest. Apply Here

• CAP Plc Technical Trainee Program. Apply Here

  P.S If the job link redirects you to an email, just attach your CV and Cover Letter, and make the job title the title of the email. Goodluck!!

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That’s a Wrap! Thanks for joining me on this week newsletter. Stay curious, keep exploring, and let’s connect.

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I want you to always remember, You share. I listen 😉 .

Best, Faruk Adebayo